With more than 20 years' experience in marketing and business development roles, Sonia has held senior roles in the tourism, aviation, and financial services industries in Sydney. After moving to regional NSW, Sonia co-owned an award-winning marketing, digital and design agency for ten years, focused on helping businesses achieve their goals through effective planning and marketing.
Sonia is an experienced non-executive director and a graduate member of the Australian Institute of Company Directors. Sonia holds a Master of Business (Marketing) and Master of Legal Studies, and is a Fellow of the Australian Marketing Institute.
Since becoming a Soroptimist in 2010, Sonia has enthusiastically embraced the organisation's ideals of service, friendship and achievement. During her 12 years of membership, Sonia has held a range of roles at club and region level including President and Membership Extension. Sonia attended CSW61 at the UN in New York as SISWP's scholarship recipient, a transformative and motivating experience. SI Region of NSW awarded Sonia the esteemed Vi Robbins Award for exceptional service, and she has also received the National Council of Women's NSW Recognition Award.
Through her new Director role, Sonia aims to help make our organisation stronger so that we can realise the Soroptimist vision.