As we reflect on our achievements and look towards the future, it has become increasingly clear that enhancing our branding and visibility is vital to SISEAP’s continued success and growth. Despite its long history, SI is still not as well-known to the general public compared to other large international NGOs, hence the quote “SI is the best kept secret”.

Branding is more than just a logo or a tagline—it's the story we tell about who we are, what we stand for, and the impact we make. A strong brand helps us connect with the public, attract new members, and inspire donors to support our mission. It also ensures that when people think about gender equality and the empowerment of women, Soroptimist International is the first name that comes to mind.

In today's digital age, our brand is shaped largely by how we present ourselves online, particularly on social media. Platforms like Facebook, Instagram, Twitter, and LinkedIn are not just tools for communication; they are powerful engines for engagement and advocacy. By leveraging these platforms effectively, we can reach a broader audience, share our stories more compellingly, and mobilize support on a larger scale.

Here are some of the ways you can help :

1. Be active and engaged:

• If you haven't already, follow our official SISEAP accounts on social media. Like, share, and comment on posts to help boost our visibility.
• Be active on your own region or club facebook or instagram.Social media is a great way to share the amazing work you're doing in your local communities. By showcasing your efforts, you contribute to the global narrative of our impact.
• Based on statistics compiled by the Communications Team, Facebook is the most popular social media platform in Australia (60% of users), Indonesia (45%), Malaysia (44%), New Zealand (58%).
• If possible, post press releases to the print media on projects, events and focus articles such as the latest article of the Edge Options (Malaysia) featuring our SI President, Siew Yong Gnanalingam “the first Asian President of Soroptimist International”

2. Use Consistent Branding:

When posting about Soroptimist activities, use our official logos, hashtags, and messaging guidelines. This consistency strengthens our brand and makes our presence more recognizable.

Access to SISEAP branding: 

3. Invite Others to Join:

Encourage friends, family, and colleagues to follow our social media pages and learn more about the work we do. Personal recommendations are powerful tools for expanding our network.

4. Participate in Online Campaigns:

We will be launching several online campaigns in the coming months. Your participation is crucial to their success. By engaging with these campaigns, you help amplify our voice and the important issues we address.

Together, we can enhance the visibility of Soroptimist International and ensure that our mission resonates with people around the world. Let’s work together to make our brand as powerful and impactful as the work we do.

Joanne Yeoh

SISEAP President, 2024-2026

swppresident2020@siswp.org

In the month of July, SISEAP saw important changes in our company leadership.

It is with deep sadness that we share the news of the passing of our Past Federation President and Company Secretary, Carolyn Hudson. Her contributions to SISEAP were invaluable, and her absence will be profoundly felt by all who knew her.

Carolyn was a beacon of dedication and service, always going above and beyond in her efforts to support and uplift others. Her unwavering commitment and tireless work have left an indelible mark on our organization, and her legacy of kindness and generosity will continue to inspire us all.

In these challenging times, we are also reminded of the importance of continuity in the work she was so passionate about. We are fortunate that Theresa Lyford has stepped up to take on the position of new Company Secretary. Theresa brings a wealth of corporate experience to our organization, which is expected to bring enhanced organisational governance, strategic insight, and a renewed focus on operational efficiency to our team.

Additionally, we are excited to welcome Jemma Arundel, an experienced fundraising consultant, to our team. Her expertise will be crucial in building financial support for our organization, enabling us to enhance our programs and services. Jemma is expected to develop and implement comprehensive fundraising strategies, cultivate donor relationships, and expand our funding base.

As we embrace these leadership changes, we also recognise the importance of effective communication within our community. Virtual communications platforms play a vital role in keeping our members connected, engaged, and informed. We are committed to ensuring that our members feel at ease using these platforms and are familiar with their functionalities. Pursuant to feedback from members regarding the lack of knowledge of using the GoTo Meeting platform and their request to adopt the Zoom platform as an alternative, the Federation has purchased Zoom Pro for the use by clubs, regions and Federation.

The purchase of the Zoom platform has proved to be a right decision as Hanaa Abdullah, our Federation Communications will attest to her communications survey form which alluded that 70% of the respondents use Zoom as their preferred communications platform. For those who wish to utilise the use of the Federation Zoom Pro, please contact Federation Secretary, Berice : swpsecretary2020@siswp.org.

We are confident that these changes will strengthen our leadership team as we strive to strengthen our mission of empowering, engaging and elevating women and girls.

Joanne Yeoh

SISEAP President, 2024-2026

swppresident2020@siswp.org

I sat down to write my last article for the Bulletin and I think I am about all written out,  in the past two weeks I have written my Presidents Report, the opening address for the AGM, the article for the company annual report, my opening address for the conference and am currently working on my closing address for the conference.  I begin to wonder how many times one can say Soroptimists are amazing people and I love being a Soroptimist all of which is factful and true. 

But before we get to that, there is still some business topics to cover. We are entering one of the most important weeks of our Soroptimist year, I hope that clubs are prepared for the AGM, General Meeting and the Federation meeting. Have you held a meeting to choose your club representative at the meetings, have you read through the motions for the constitution and the decision for a Federation Logo? Have you given direction to the club representative on how she will vote? Have you discussed if your club would like to raise any questions with any of the Federation convenors?  It is important! Have you completed the forms to inform Federation secretary who will be your club representative? I urge each of you to read through the annual reports by the convenors and the National Presidents. I find reading all of the National President’s reports to be of immense value, to understand what are the barriers to women achieving gender equality, see what has been achieved by clubs in their countries, and they also highlight areas of advocacy and ideas for projects. 

The statistical data which has been extracted from the programme reporting database fills me with much pride, and you will have to wait until the company agm to hear how beneficial the work undertaken by SISEAP Soroptimists has been.  

The conference committee effort these past few weeks has been outstanding, there is so much to do to ensure that we all have the most amazing experience. The key note speakers will present a range of topics all of which are relevant to our Soroptimist work. Workshops will provide topics which address both our personal interests and our Soroptimist interests. The Friendship night is always fun and we have the Gala dinner to cap of a memorable 3 days, make sure you bring your dancing shoes for both events.

In closing, over the past 2 years, each month I have sat down at my computer attempting to write a monthly article which I hope has been of interest to our members, and now I am sitting here writing my last monthly greeting to you all.  SISEAP soroptimists have embraced the biennium tag line “Our Voice for Change – Our voice will amplify our areas of concern”, where you have identified areas of concern your voice has advocated for that change, the projects have addressed the 8 objectives and also the identified core elements of Education, Equity, Economic Empowerment, Enterprise and Environment.  Clubs embraced the Living with Nature Art competition which provided a voice for our youth through creative art. It has been with immense pride that I have been your representative at club charters, international events, webinars, Federation President’s meetings, conferences, conventions, CSW and many other times. I thank Federation Secretary Sue for her constant support through these 2 years, Headquarters staff who contribute over and beyond what is asked of them, the directors who took up the challenge to ensure that we operated as a company and supported the restructure of the company and Federation. The Federation convenors and their committees, I cannot thank you enough for your dedication, the volunteer hours you each have contributed to ensure that SISEAP continues to meet the vision and mission of our organisation has been huge.  This biennium has been a lot of hard but enjoyable work,  come the 1^st of June I am off on a walking tour of Arnham Land,  and I am sure I will have time to reflect back  on what a ride it has been. Thank you for your trust and friendship.

Christine Johnstone
President 2022-2024
Soroptimist International South East Asia Pacific
swppresident2022@siswp.org