As we reflect on our achievements and look towards the future, it has become increasingly clear that enhancing our branding and visibility is vital to SISEAP’s continued success and growth. Despite its long history, SI is still not as well-known to the general public compared to other large international NGOs, hence the quote “SI is the best kept secret”.
Branding is more than just a logo or a tagline—it's the story we tell about who we are, what we stand for, and the impact we make. A strong brand helps us connect with the public, attract new members, and inspire donors to support our mission. It also ensures that when people think about gender equality and the empowerment of women, Soroptimist International is the first name that comes to mind.
In today's digital age, our brand is shaped largely by how we present ourselves online, particularly on social media. Platforms like Facebook, Instagram, Twitter, and LinkedIn are not just tools for communication; they are powerful engines for engagement and advocacy. By leveraging these platforms effectively, we can reach a broader audience, share our stories more compellingly, and mobilize support on a larger scale.
Here are some of the ways you can help :
1. Be active and engaged:
- If you haven't already, follow our official SISEAP accounts on social media. Like, share, and comment on posts to help boost our visibility.
- Be active on your own region or club facebook or instagram.Social media is a great way to share the amazing work you're doing in your local communities. By showcasing your efforts, you contribute to the global narrative of our impact.
- Based on statistics compiled by the Communications Team, Facebook is the most popular social media platform in Australia (60% of users), Indonesia (45%), Malaysia (44%), New Zealand (58%).
- If possible, post press releases to the print media on projects, events and focus articles such as the latest article of the Edge Options (Malaysia) featuring our SI President, Siew Yong Gnanalingam “the first Asian President of Soroptimist International”
2. Use Consistent Branding:
When posting about Soroptimist activities, use our official logos, hashtags, and messaging guidelines. This consistency strengthens our brand and makes our presence more recognizable.
Access to SISEAP branding:
3. Invite Others to Join:
Encourage friends, family, and colleagues to follow our social media pages and learn more about the work we do. Personal recommendations are powerful tools for expanding our network.
4. Participate in Online Campaigns:
We will be launching several online campaigns in the coming months. Your participation is crucial to their success. By engaging with these campaigns, you help amplify our voice and the important issues we address.
Together, we can enhance the visibility of Soroptimist International and ensure that our mission resonates with people around the world. Let’s work together to make our brand as powerful and impactful as the work we do.
