Branding
The SISEAP brand consists of a unique combination of elements, outlined in the style guide and toolkits. It is important to adhere to these guidelines, as doing so helps to build the strength of our brand.
SISEAP Colours
Soroptimist International South East Asia Pacific (SISEAP) utilises blue and gold for all corporate branding purposes, with the option of black and gold where best suited. The SISEAP Primary Colour Palette is based on Reflex Blue and Pantone 109 CVC from the Pantone Colour System, converted from spot colour to either CMYK for print and production purposes, or RGB or Hex (web colour) for digital purposes. Black is commonly used for SISEAP branding purposes, and SISEAP Grey is used for the tagline when teamed with the strapline logo.
Primary Colours
Campaign Colours
The Campaign Colours are: Purple for International Women Day, Orange for 16 Days of Activism: Orange the World, Green for Environment Month (June).
For all the colour coding, please refer to the SISEAP Style Guide, Linked Below.
Soroptimist Emblem
Our emblem is also a compelling reminder of our promise to advance gender equality and eliminate gender bias. The female figure in the centre represents the spirit of womanhood. The oak leaves and acorns (on right), epitomise strength, growth, progress and achievement, while the laurel (on left) is the emblem of victory, typifying friendship and success. Our emblem has been used for many decades, and despite its age, still captures the character of our organisation.
The Soroptimist Emblem is also available in the different campaign colours.
ACCESS NEW SI EMBLEM HERE
The updated version of the Soroptimist International emblem was launched in July 2023.
Guidelines on how to use the emblem can be viewed HERE
To download the various versions of the emblem in either black or white backgrounds, go to Downloads area of the website (when logged in ) and Resources.
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LINK HERE to DOWNLOADS AREA
You can find the Soroptimist Emblem and all other logos in the downloads section HERE.
Resources
Resources are available to members of SISEAP, to access these resources you will need to log into the members area for full access.
The Communication Team has put together resources, to use for the 2022-2024 Federation Biennium.
To understand how to use the Emblem, Strap lines and other resources please refer to the Style Guide.
ACCESS FULL TRELLO BOARD HERE
Resources such as images, toolkits and emblems can be found on the SISEAP Trello board, CLICK HERE to display the board
How to use the boards: choose the board for the resources you are seeking. To download the resources, click on the image to display the description of the resource, and then click preview in the attachments to display the resources board and right mouse click ot download.
New branding and marketing videos
Two new powerful branding and marketing resource for our organization. are listed below. Do download and watch.
Presenting at an event or to non members, this video will display the 13 countries in our Federation . Download the video here
Presenting to an event or audience, then this video dipects images of our culture across the 13 countries in the Federation. It is colourful and eyecatching Download the video here
Federation Straplines
Strapline logos have been professionally designed and prepared to represent our organisation and provide a consistent branding style for the Clubs of our Federation. These can be used for documents, powepoint presentations, graphics for social media and printed merchandise.
Strapline logo graphics are available in EPS, PNG and JPEG formats, for use on various layouts. For professionally printed items, such as (but not limited to) banners, flyers, signs, posters and badges, the EPS format is recommended. This is a vector format file that can be enlarged for reproduction without reducing file quality.
Club Straplines
Club Strapline logos have been professionally designed and prepared to represent your Club and provide a consistent branding style. These can be used for documents, powepoint presentations, graphics for social media and printed merchandise.
Straplines are available in JPG and PNG format. Please contact HQ HERE, if you require it in a different format.
ACCESS STRAPLINES
